![]() A 2018 IPSOS survey commissioned by Dairy Management, Inc. And that’s the concern on which research is quite clear. That’s the concern addressed in last year’s FDA docket on dairy labeling. That’s the concern NMPF raised last month in a hearing on the DAIRY PRIDE Act, which would direct the FDA to enforce labeling integrity. ![]() It centers on the wildly different nutritional profiles of non-dairy products that create a false consumer perception of equivalence when they use dairy terms on their labels - and encourages decisions well-meaning consumers might not otherwise make were labels more accurate. So, for the thousandth time: The concern over “confusion” being raised by dairy groups isn’t about whether or not a dairy product contains an almond. For the public good, they can’t get away with it. That’s the kind of obfuscation a sector trying to get away with inaccurate marketing wants to create. The misstatement – let’s call it what it really is: the Big Lie – creates its own confusion by substituting the important public-health issue that dairy and health advocates are raising – whether consumers understand the nutritional differences between dairy products and plant-based imitators – with an argument that no one is actually making, but is easier to refute. ![]() Saying that “Big Dairy” (whatever that is) thinks consumers can’t tell real milk from a plant-based beverage is a classic “red herring” argument, a logical fallacy that leads audiences toward false conclusions by misdirecting an important question. – Of the many inaccurate arguments misattributed to dairy in the debate over imitation-product labeling, one of the most persistent is that “Big Dairy says consumers are confused about what milk is” – a statement that tries to turn a public-health issue into a debate on respect for consumer intelligence. Dairy Defined: How Red Herrings Became Part of a Plant-Based Diet (and How to Get Them Out)ĪRLINGTON, Va.
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